The Landmark Group of Companies are committed to protecting your privacy. We value our visitors and endeavour to create an enjoyable and safe shopping experience when visiting our websites.
Landmark Coaches Limited, Reg no: 03506573, Registered in England & Wales.
Landmark Vehicle Hire Limited, Reg no: 04903010, Registered in England & Wales.
Stevenage Travel Limited, Reg no: 06268414, Registered in England & Wales.
Introduction
This Privacy Statement explains how we collect, use, store, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all applicable UK and EU data protection laws.
We are committed to safeguarding the privacy and rights of our customers, employees, suppliers, and all individuals whose data we process.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the information held on you please write to or email us.
Our services include:
- Private coach hire
- UK and European tours
- Day trips and excursions
- School transport and contracted bus services
Data Controller
We act as the Data Controller for all personal data collected in relation to our services. This means we determine the purpose and means of processing your information.
Personal Data We Collect
We may collect and process the following categories of personal data:
Customers (Private Hire, Day Trips, UK/European Tours)
- Name, address, email address, telephone number
- Payment information (processed securely via approved providers)
- Travel details, booking history, special requirements (e.g., accessibility needs)
- Passport details for European tours where required by law or border authorities
School Transport Services
- Student names and school details
- Parent/guardian contact information
- Route allocation and pick-up/drop-off information
- Emergency contact details
- Any relevant medical or accessibility information provided for safety purposes
Employees and Drivers
- Employment records, qualifications, DBS and driving licence checks, training records
- Contact details and payroll information
Website and Digital Services
- IP addresses, cookies, and browsing behaviour (where consent is given)
- Online enquiry and booking form submissions
Cookies on Our Website
Our website uses cookies to make your browsing experience smoother and more personalised.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site function properly and allow us to understand how visitors use our pages.
Types of Cookies We Use
- Essential cookies – required for the website to function (e.g., security, booking forms).
- Performance cookies – help us understand how visitors use the site so we can improve it.
- Functionality cookies – remember your preferences to enhance your experience.
- Analytics cookies – used to track website traffic and usage patterns (e.g., Google Analytics).
- Marketing cookies – only used if you consent, helping us show relevant offers or content.
Managing Cookies
When you visit our site, you can choose to accept or reject non‑essential cookies.
You can also change your browser settings at any time to block or delete cookies.
How We Use Personal Data
We process personal data only where lawful and necessary, including:
- Managing bookings, payments, and customer communications
- Delivering safe and efficient transport services
- Meeting legal obligations for school transport and international travel
- Ensuring passenger safety and responding to emergencies
- Maintaining operational records, audits, and compliance documentation
- Improving our services and customer experience
Legal Basis for Processing
We rely on one or more of the following lawful bases:
- Contractual necessity – to fulfil bookings and service agreements
- Legal obligation – including safeguarding, transport regulations, and financial reporting
- Vital interests – where processing is required to protect life or safety
- Legitimate interests – for operational efficiency, service improvement, and security
- Consent – for marketing communications or optional data collection
Sharing Your Data
We may share personal data with:
- Regulatory bodies (e.g., DVSA, local authorities, schools etc)
- Border and security agencies for European travel
- Payment processors and booking platforms
- Insurance providers and legal advisors
- Approved service partners (e.g., accommodation providers for tours)
We never sell personal data to third parties.
International Data Transfers
Where European tours require sharing data with EU-based partners, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or equivalent protections.
Data Retention
We retain personal data only for as long as necessary:
- Booking and travel records: typically 6 years
- School transport records: in line with local authority requirements
- Safety, incident, and compliance records: as required by law
- Marketing data: until consent is withdrawn
Your Rights
Under UK GDPR, individuals have the right to:
- Access their personal data
- Request correction of inaccurate information
- Request deletion where appropriate
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
Requests can be made by contacting us using the details below.
Data Security
We use technical and organisational measures to protect personal data, including:
- Secure booking and payment systems
- Encrypted digital storage
- Access controls and staff training
- Regular audits and compliance checks
Contact Details
If you have any questions about this Privacy Statement or wish to exercise your rights, please contact our Data Protection Lead:
Compliance Manager
Landmark Vehicle Hire Limited, Landmark Coaches Limited or Stevenage Travel Limited
Unit 6, Mill Lane, Arlesey, Beds. SG15 6RF
Email: admin@landmarkhire.com
Telephone: 01462 733764
Updates to This Statement
We may update this Privacy Statement periodically to reflect changes in legislation or our operational practices. The latest version will always be available on our website or upon request.
